What Does Avocado in Our Logo Mean?

The cute avocado heart cannot be unnoticed in the Know Your Food logo, and, for us, it has a solid meaning.

We believe that this fruit perfectly reflects the existing consumer choice of food items. After reading the packaging info, it can be presumed if it is a healthy product, meanwhile, the eyes can tell if it is tasty. However, rarely are we able to see what is left behind the scenes.

The same with avocado. 

Due to the great properties to human health, it is popularly dubbed a superfood. Avocados contain many nutrients and consist of approx. 73% water, 15% fat, 8.5% carbohydrate, and 2% protein. The table below shows the number of nutrients in a single 100 grams serving, and their health benefits.

Vitamins and minerals% of daily valueBenefits
Vitamin K26Helps promote proteins that are important for blood clotting and bone structure.
Folate (B-9)20Needed for normal cell formation, tissue growth and function, essential for pregnant women.
Vitamin C17 An antioxidant that helps support immune function and skin health.
Potassium14Helps maintain a healthy blood pressure level.
Vitamin B514Helps keep skin, hair, and eyes healthy; proper functioning of the nervous system.
Vitamin B613Helps convert food into energy.
Vitamin E10Helps strengthen the immune system and cells to regenerate.
Sources: Nutrition Data, Everything You Need to Know About Avocado

Do you know what impact avocados have on the environment? 

Due to the required hot climate, most avocados are grown in Central and South America. Moreover, the demand for fruit is increasing globally, which causes a growing carbon footprint. However, it was estimated that transportation of 1 kg avocados from Mexico to the United Kingdom would produce 0.21kg of CO2 – it is only around 8% of avocados’ total carbon footprint. Above all, most emissions are generated during the production stage. Therefore, although shipping takes long distances, emissions of avocados are considered to be contributing to the CO2 footprint much less than locally-made animal products.

First and foremost important, growing avocados requires enormous amounts of water because of the dry climate. For instance, in order to grow 1 kg of avocados, it is needed to use as much as 2,000 liters of water which often results in water scarcity for local citizens.

Secondly, avocados are also grown as a monoculture – it means growing in the same place for many years. First of all, such a way of agriculture depletes the land and requires the use of pesticides and fertilisers. Consequently, fertilisers pollute not only the soil but also the surrounding biodiversity (including humans) as wastewater can enter distant ecosystems.

How can we enjoy avocados more sustainably? 

Eat your avocado in time to avoid food waste.

Choose them with a Fairtrade label when possible that ensures fair working conditions for farmworkers.

Consume avocado less frequently, substituting it with other products of similar nutritional value, like banana or nut butters.

Educate yourself and others about its impact that is not seen on the labels.

We think that knowledge empowers. Hence, by having the right information, we can make more sustainable choices. Even the small steps add up and make a big difference, especially when we all do it!