Making sustainable diets easy & rewarding

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We provide easy to understand, important sustainability information about your groceries, offer alternatives and rewards at the point of purchase. Sustainable choice has never been easier, or more rewarding. β€‹

We are tirelessly working to launch product beta version. If you want to be the first to try & enjoy the ease of making a sustainable choice: JOIN OUR WAITLIST!

When life gives you avocados, make a guacamole!

That’s what we did in 2020 by taking the leap and signing up for the first international Nordic-Baltic Women Innovation Sprint Alter State. After three intense weeks of ideation, prototyping, business model, and value proposition definition, our team took home the first place out of more than 20 wonderful ideas.

Read more about our experience at the accelerator here HERE.

We are three powerful ladies from diverse backgrounds, united by sisterhood and persistence to bring to life what we truly believe in. And it’s the beginning of our ambitious journey.

Accelerators that help us grow


We are always open for your input! Feel free to reach out to us if you wish to collaborate, share your feedback, or simply meet us and have a friendly chat πŸ’š